What it is: A clean mascara that gives maximum volume and limitless length in a blink. The unique Cloud Mascara wand delivers a beautiful volumizing effect and precisely separates each and every lash from root to tip for a dramatic fan-like effect that takes your lashes beyond your imagination. WHY IT'S SPECIAL • The unique wand allows you to precisely target every lash and gives you mega length and maximum volume on just one swipe • The clean, flake-free and smudge proof formula is gentle to sensitive eyes and nourished with Panthenol (Vitamin B5) and creates long, full & lightweight lashes that keeps your long-lasting curl firmly in place. • Lightweight, flexible and endlessly buildable formula that leaves your lashes glossy and holds a curl that stays. • Flake-free formula that stays all day and doesn't clump or smudge. • It’s water resistant but not waterproof and can be effortlessly removed – no scrubbing or tugging required.