Identifying Objectives

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This online course covers the fourth step in the Systematic Selling process. Ever wonder what turns a first sales call into a lasting business partnership? This course will help sa les professionals understand how to position your company as the go-to partner in a competitive market. You’ll learn to identify your prospect’s goals and situation, recognize the decision makers, recommenders, and influencers involved, and use smart questioning and active listening to show why your company is the best choice. Show more