Target Hops for Marmalade, Herbal Spice, and Assertive British Bittering Target is a United Kingdom grown hop offered here in standard T-90 pellet form and long valued for combining strong bittering ability with a firm, unmistakably British aroma profile. Brewers often choose it when they want citrus marmalade notes, herbal depth, and peppery spice in a hop that can still deliver the bitterness needed for classic English and hop-forward beers. Lot-specific flavor and aroma notes may include Floral, Spicy. That dual-purpose role is what keeps Target relevant. It can do the heavy lifting early in the boil, but it also contributes enough late-hop personality to matter in beers where British hop character should stay visible from start to finish. Flavor and Brewing Character Target is known for citrus marmalade, fresh sage, herbal notes, and peppery spice. It tends to feel bold and structured rather than delicate, which makes it especially useful in beers where brewers want bitterness with a distinct regional character instead of a neutral bittering addition. In the brewhouse, Target works especially well for bittering, but it can also be used for late additions and dry hopping when the recipe benefits from its assertive English profile. It fits naturally in IPA, pale ale, English bitter, stout, and other beers where firm British hop character belongs in the finished beer. Why Brewers Choose Target Brewers often choose Target because it offers efficiency, structure, and a very recognizable English hop signature in one variety. It is a strong option when the goal is to build a beer with bold bitterness and classic British aroma rather than soft, neutral hop support. Hop Specifications Origin: United Kingdom Hop form: T-90 Pellets Alpha acid: 8.0% - 12.5% Beta acid: 5.0% - 5.5% Total oils: 1.5 - 3.5 mL/100g Typical beer styles: IPA, pale ale, English bitter, stout, and other British-inspired beers Packaging and Storage Available in 1 oz and 1 lb sizes unless otherwise noted. Store cold after opening and keep oxygen exposure low to help preserve hop oils, aroma quality, and brewing performance.
