Red Seal uses charcoal spheres, coconut oil & baking soda to help remove surface stains and fight plaque. With no added fluoride, no SLS, no parabens and no artificial colours or flavours, it's whitening, naturally. Inspired by Nature, Red Seal natural toothpastes have been manufactured in New Zealand for over 30 years (from local and imported ingredients). Reviews Reviews go here Ingredients Any images, tags, filters, product categories, and any other information on this website showing ingredients, nutrition panels, or allergy statements are for guidance only, as manufacturers often change their formulations without notice. Please contact the manufacturer for the most up-to-date ingredient information, or email us to confirm the ingredients of the stock currently on hand.