The Aspen Idea

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The Building Blocks of Any Good Ski Day When Aspen was reinvented as a ski town in the late 1940s, Walter and Elizabeth Paepcke envisioned something more than a place to ski. They imagined a place that could enrich the intellect, nurture the spirit, and engage the body. Rooted in Humanism, this became known as the Aspen Idea. The composition draws on the elemental graphics and bold colors of the Bauhaus, a critical influence on the creation of modern Aspen. Show more