BUY THIS if your focus is on SUPREME SOFTNESS The Lineup: Beard Bath Beard-so-Soft Keratin Mousse The Benefits: Eliminate the scratchy, brillo pad beard. Rule your texture. --> This is engineered specifically for the man demanding an instantly touchable, premium beard texture. How it Works: The Beard Bath clears the path, while the Beard-so-Soft Keratin Mousse delivers targeted structural softening. By encasing coarse beard hairs in a protective keratin matrix, it tames stubborn, wirey strands, deeply conditions the skin beneath, and gives you a smooth, perfectly behaved beard that stays touchably soft all day. Recommended Instructions for Use: Beard Bath: Apply a small amount to wet beard hair, massage thoroughly into a rich lather making sure to reach the skin underneath, and rinse completely with warm water. Beard-so-Soft Keratin Mousse: Dispense a dime-sized dollop of mousse into your palm. Rub in between palms to warm up the product. Distribute evenly throughout a damp or dry beard from root to tip. Do not rinse out. Style or brush as usual for immediate, long-lasting softness. FOR EXTRA SOFTNESS: Apply a comfortably hot (use caution) towel to beard for 3-5 minutes. Then, style as usual. Ingredients in Each Product: Beard Bath: Aqua (Water), Aloe Barbadensis Leaf Juice, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycol Distearate, Phenoxyethanol, Caprylyl Glycol, Citric Acid, Natural Fragrance Blend. Beard-so-Soft Keratin Mousse: Aqua, Hydrolyzed Keratin, Cocamidopropyl Betaine, Glycerin, Panthenol (Vitamin B5), Polyquaternium-11, Cetrimonium Chloride, Phenoxyethanol, Ethylhexylglycerin, Citric Acid.