'A gripping story about a great British brand' Jeremy Vine Lightweight, compact, and now, electric: the cityscape has been forever changed by the addition of the Brompton bike, with its distinctive style and clever folding design.For over forty years, the Brompton's modular design has remained virtually unchanged. It has stood not only the test of time but every financial crash since 1976, Brexit, and COVID-19, not to mention every other risk which any business faces. Where, then, did this ingenious feat of engineering come from? Who were the minds behind it? And how did a small company grow to become one of the biggest cycling brand names in the world?This is not only the first look behind the scenes at Brompton Bicycle Ltd, but a masterclass in entrepreneurship, manufacturing, and scaling a business. Product details Format Hardback | 288 pages Dimensions 158 x 236 x 26mm | 580g Publication date 18 Aug 2022 Publisher Profile Books Ltd Publication City/Country London, United Kingdom Language English Edition Statement Main Illustrations note 16PP colour photosB&W photos spread throughout ISBN10 1788168305 ISBN13 9781788168304
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