The C3 Framework is a simple yet powerful tool designed for nonprofit marketing and fundraising teams working in major donor strategy. Built on three principles — Clarify, Connect, Commit — it provides a relational approach to messaging that prioritizes trust before the ask. Inside this free PDF download, you’ll find: A breakdown of the C3 model and how it applies to major donor relationships A visual Venn diagram that shows how clarity, trust, and action intersect A personal note from Danny Rohrdanz on why this framework was created Practical exercises and discussion prompts to help your team apply the framework in real donor conversations Use this resource to: Align marketing and fundraising teams around messaging that reflects the donor experience Evaluate your donor communications through a trust-based lens Spark fresh conversations with your team about building lasting, transformational partnerships Format: PDF DownloadPages: 4Price: Free
