The Come Back Effect

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As any good manager of a hotel, store, restaurant, or attraction knows, the key to getting guests to come back is how they feel when they're there. It's about hospitality. No matte r how much effort and time we spend on excellence--a stirring worship time, inspiring sermons, a good coffee blend in the foyer--what guests at our churches really want is to feel welcome, comfortable, and understood. Written by a church consultant and a hospitality expert, The Come Back Effect shows you the secret to helping a first-time guest return again and again. Through this engaging, story-driven approach, you'll discover how to develop and implement changes that lead to repeat visits and, eventually, to sustained growth in your church or ministry. Show more