The Content Analysis Guidebook

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Content analysis is one of the most important but complex research methodologies in the social sciences. In this thoroughly updated Second Edition of The Content Analysis Guidebook , author Kimberly Neuendorf draws on examples from across numerous disciplines to clarify the complicated aspects of content analysis through step-by-step instruction and practical advice. Throughout the book, the author also describes a wide range of innovative content analysis projects from both academia and commercial research that provide readers with a deeper understanding of the research process and its many real-world applications.ASIN: 1412979471VSKU: GBV.1412979471.GCondition: GoodAuthor/Artist:Neuendorf, Kimberly A.Binding: PaperbackNote: Any images shown are stock photographs and product may differ from what is shown. Condition Notes: Has a sturdy binding with some shelf wear. May have some markings or highlighting. Used copies may not include access codes or Cd's. Slight bending may be present. Show more