The Creative Curve : How to Develop the Right Idea, at the Right Time

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Big data entrepreneur Allen Gannett overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field.We have been spoon-fed the notion that creativity is the province of genius -- of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don't. But Allen shows that simply isn't true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign. Format Hardback | 288 pages Dimensions 163 x 241 x 25mm | 493g Publication date 12 Jun 2018 Publisher Currency Publication City/Country United States Language English Illustrations note 36 ILLUSTRATIONS; 36 ILLUSTRATIONS ISBN10 1524761710 ISBN13 9781524761714 Show more