No matter what type of business you’re in, you’ve probably heard the saying, “The customer is always right.” Many business owners and managers base their policies around this belief, and do everything in their power to make their customers happy. However, a better strategy would be to put all your efforts into making sure your employees are happy. Your employees are the foundation of your company. If customer satisfaction is important to your company, you should direct your attention to your employees -- because when they’re happy with their jobs, they make your customers happy. Anyone who loves his or her job, and loves what they do, is going to make sure the people they interact with on a daily basis are satisfied. This is just one of the many reasons you need great employees for your company, whether you’re a two-person operation or a multi-million dollar conglomerate. Have you ever walked into a business where all of the employees are frowning, moping, doing things that obviously aren’t work, or ignoring you? As a customer, this probably didn’t make the best impression on you. In most cases, this type of on-thejob employee performance is a sign of unsatisfactory job conditions. If you want your company to be a welcoming and pleasant place for customers, you need to hire good people and treat your employees well. Hiring good people is absolutely essential for a thriving business. Aside from the obvious horror stories you could end up with if you hire the wrong people, the benefits of hiring and retaining a fantastic employee pool, whether it’s two people or two thousand, are enormous. Where are the good people? In this book, you’ll learn where to find them, how to tell them apart from the rest, and how to keep them around once you’ve brought them on board.
