The Weekend 48 gets you to launch. The First 20 gets you to clients. Most people stall here. They have a product, a page, maybe some ad spend — but the pipeline isn't moving. They're not sure if the problem is the offer, the follow-up, the targeting, or all three. This playbook breaks it down. The First 20 covers: Understanding your leads How to read the data from your first campaign The difference between interest and intent Your tool stack What you actually need (and what you don't) CRM setup in HubSpot — done in an afternoon Ad testing How to run creative tests without burning budget What to change first when ads aren't converting The warm campaign A 5-touch sequence for leads who opted in but haven't bought Email + retargeting working together Tracking what matters The 4 numbers that tell you everything How to build a dashboard you'll actually use Compounding campaigns How to turn one campaign into a system that keeps running Natural next step after The Weekend 48. Works on its own too.
