The Innovation Edit Unlock the next era of beauty innovation with The Innovation Edit - our hero colours in one set - designed to push the boundaries of self expression. This curated bundle features: The ABSORPTION Collection: our high-performance, non-toxic Algae Black™ mascara and liner, powered by carbon-negative Algae bio-based pigment technology. MYCHROMA in Scarab: a prismatic temporary hair colour that shifts from orange to green to deep iridescent teal, responding to the world around you. SPECTRA in Allumite: a subtle grey shade that transforms under your phone’s camera flash, to reveal a brilliant reflective silver shade. Bundle Price: £85 Savings: £20 ABSORPTION Mascara A black pigment that's better for you and the planet. Our biology-built black is upcycled from algae, not crude oil. Experience lengthened, intensely black lashes with ABSORPTION Algae Black™. This high-performance formula is a world-first; a biology built, non-toxic and sustainable black pigment that is upcycled from algae - all of the colour pay-off, with less impact on the planet. Define even the smallest of lashes for uncompromised, lengthened look that lasts. ABSORPTION Liner A smooth and smudge-free eye pencil that allows for long wearing rich colour with an ABSORPTION Algae Black™ matte finish. This high-performance formula is a world-first; a biology built, non-toxic and sustainable black pigment that is upcycled from algae - all the colour pay-off, with less impact on the planet. Deliver lasting eye definition in a single swipe, one pencil with endless creative possibilities. MYCHROMAMYCHROMA is the world’s first holographic temporary hair colour – which adapts and changes colour in response to changes in temperature and sunlight. Using patented structured light technology, MYCHROMA gives you iridescent never seen before colour in an instant. SPECTRA Blur the lines of physical & digital reality with SPECTRA Eye Colour, a cream product that applies smoothly, transforming to a bright, reflective silver under a phone camera's flash. SPECTRA can be applied using a brush or your fingers, and for best results, leave the product to dry for about a minute. To activate its reflective effect, use the back-facing camera on your phone with the flash on, and watch it transform through your phone's screen.
