Innovation is a process. This is the one you run.You've got ideas. The Innovators gives you the sequence that carries one from a spark to something a real person uses. A story-led Playbook and a Workbook take you through 130 moves across nine phases, from naming the problem to launch and scale, telling you what to focus on, what to skip, and when to move. Run it once and you stop guessing what comes next. Run it a few times and it becomes instinct.One Kit, two parts, two ways to hold it. Choose the digital Kit for $67 and both parts land as instant downloads the moment you buy. Add the printed edition for $30 more and we post the Playbook and Workbook to you as well. Either way, you start today.For founders, corporate innovation teams, and anyone who takes ideas into the world. Free shipping on the printed edition to Australia, the UK and the USA.Running this with a team? The Innovators comes as a five-pack, one Playbook and five Workbooks, for $227 AUD. Get the Team Pack.