Sharp, cold, and unmistakably awake. For the people who want to feel their toothpaste working. Why Peg Paste?Your enamel is 97% hydroxyapatite. Peg Paste is made with that same mineral. It doesn't just clean the surface; it puts mineral back into the surface daily wear strips away. Backed by clinical studiesIn human research, hydroxyapatite matched fluoride for caries prevention over an 18-month randomised trial in adults,¹ remineralised enamel in a 2024 meta-analysis,² and reduced dentine sensitivity in a 2023 meta-analysis.³ Micro-hydroxyapatite, not nano. Around one micron, over 90% under 2.5: a tightly specified grade of the same mineral your enamel is made of. ✓ No fluoride, sulphates, parabens, synthetic sweeteners or artificial colours✓ Under 15 ingredients, all with purpose✓ Formula reviewed by Dr Cate Gerber, our Chief Dental Officer✓ Australian made and owned. Vegan, Halal certified, Family owned✓ Micro-hydroxyapatite sourced from Portugal, ISO 9001:2015 certified About Intense MintMint toothpaste usually gets its punch from synthetic sweeteners and artificial flavouring. Ours doesn't. The cold comes from concentrated peppermint, so it's clean rather than sugary, with no coated aftertaste. The one people reach for when they want to know they've brushed. The ritualMorning and evening → Intense MintTwo minutes, twice daily, alongside flossing. At night, spit, don't rinse: hours of contact instead of minutes. Suitable for all ages What's insideIntense Mint · Pump x2: For the bathroom bench. One-handed, no mess.Intense Mint · Tube: For travel, the gym bag, or the second bathroom.Premium Toothbrush
