We set it up. You run the show. Professional strategy, technical setup, and training for teams who want to run their own webinars. You have the team to manage the chat and the host to present the content. But building the backend, mapping the strategy, and configuring the technical workflows takes hours your marketing team doesn't have. Are your platform settings optimized to prevent a crash? Is your Run-of-Show mapped out minute-by-minute? Is your promotion plan locked in to ensure people actually register and attend? The Launchpad is your behind-the-scenes support system. Acting as your fractional technical architect, we build the entire backend of your webinar program, map the strategy, ensure every setting is optimized and on-brand, and then hand you the keys. We do the heavy lifting. You take the credit. What’s Included: The Kickoff Strategy & Run-of-Show: We start with a 60-minute deep dive to lock in your platform, stress-test your topic, and map out the minute-by-minute Run-of-Show so your transitions stay seamless and your audience stays engaged. The "Bulletproof" Backend Setup: We log into your hosting platform and configure every setting—branding, scenes/transitions, and waiting rooms—so you avoid technical glitches and present a flawless brand image. Registration Flow Construction: We build the registration page and the automated email sequence (Confirmation + 2 Reminders) to ensure your audience actually shows up. The Promo Toolkit: We don’t just set up the tech; we help you drive the traffic. You receive a ready-to-launch promotional campaign, including 2-3 optimized emails and polished social assets. The Speaker Prep Kit: We provide a customized speaker checklist to send to your presenters covering lighting, audio, internet, and platform setup, ensuring no one shows up unprepared. The 60-Minute "Dry Run" Rehearsal: We get on a call with your speakers 2-7 days before the event to run a full tech check, train your team on how to manage the platform, and run through the contingency plan so everyone knows exactly what to do if something unexpected happens. This is perfect for you if: You have an internal team to run the live event, but you want to eliminate technical risks and save 20+ hours of setup time. You want to own the process internally, but need a professional standard and strategy to follow. You have the industry expertise, but lack the technical workflows for a flawless, high-converting launch. How It Works: Purchase: Secure your Launchpad package to save your spot in our queue. The Strategy Kickoff: We meet for our 60-minute strategy call to map the Run-of-Show and finalize the details. The Build: We spend 3-5 days building your backend, registration workflows, and promotional assets. The Handoff: We meet for the full "Dry Run" Rehearsal, where we train your team on the new setup and stress-test the tech. You Go Live: You run the actual event yourself, confident that the foundation is rock-solid. Note: This package includes strategy, setup, and rehearsal only. It does not include live, day-of support. On the day of the webinar, your team will be responsible for starting the broadcast and managing the stream. If you need our team in the virtual booth to run the tech during the live show, please view Showrunner Package.
