ASIN : 0307887898 Publisher : Currency; Illustrated edition (13 September 2011) Language : English Paperback : 336 pages ISBN-10 : 9780307887894 ISBN-13 : 978-0307887894 Item Weight : 445 g Dimensions : 14.99 x 2.92 x 21.46 cm Country of Origin : USA Condition : New -- Starting up a new company or a business always involves a lot of risk. A number of startups fail even before they can reach a certain level. The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation To Create Radically Successful Businesses is about using a new and innovative approach called ‘Lean Startup’ to revolutionise the world of business. When an individual or a group of individuals starts a new business, there is always an air of uncertainty prevailing over their minds. What they want to do is to create something meaningful that will sustain, proving all the uncertainties futile. The Lean Startup approach concentrates on increasing the capital efficiency of the companies as well as using the human creativity to its highest level. The book explains difficult concepts like validated learning and vanity metrics, with ease. It puts forward new ideas to make the company agile and flexible. The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation To Create Radically Successful Businesses is a must-read for budding entrepreneurs, for its innovative and effective ideas. The book was published by Crown Business in 2011, and is available in hardcover. Key Features: It is a book that explains the Lean Startup approach in detail. About the Author Eric Ries, an entrepreneur from San Francisco. is well-known for his Lean Startup methodology. It has been written about in famous newspapers and blogs, like the New York Times, the Wall Street Journal, the Harvard Business Review, and the Huffington Post. He is asked to speak publicly on various important business events, and he also has a popular blog of his own, called Startup Lessons Learned.
