stay chic, clean, and cozy with loopi, your everyday wrap for baby life’s magical + messy moments. thoughtfully made in california from 100% organic turkish cotton, loopi gives baby a plush place to snuggle while protecting you (and your outfit) from drips, drool, and spit-up. unisex, oversized, and endlessly versatile - for feeding, burping, wrapping, nursing, and beyond. the loopi is currently available in ecru - unbleached natural 100% organic cotton. arrives wrapped in our signature branded organic cotton drawstring bag. benefits superior absorption~ made with 8 plushy layers of organic cotton oversized and versatile~ wearable for everyday and everywhere use enhanced coverage~ offers both front and back protection over one or both shoulders no-slip fit~ gently weighted and contoured to prevent slippage california made~ thoughtful small batch production in san francisco care instructions 100% organic turkish cotton woven into a plush 8-ply gauze. pre-washed for softness. machine wash cold/warm on delicate cycle with like colors. tumble dry low. organic cotton shrinks ~5% with proper care. avoid washing with abrasive items like velcro, zippers, or rough fabrics as they can cause snags or pilling. the loopi will get more absorbent with each wash + dry. sending as a gift? please add gift details in the order note at checkout. we will include a short personalized gift note from you inside your package so that it ships to your recipient gift-ready!