Gentle, mildly cool, and easy every single day. For the people who don't want their toothpaste to be an event. Why Peg Paste? Your enamel is 97% hydroxyapatite. Peg Paste is made from that same mineral. Most toothpaste cleans the surface and stops there. Hydroxyapatite goes further, filling the microscopic gaps worn enamel leaves behind, supporting sensitivity, whitening and remineralisation. Backed by clinical studies In human research, hydroxyapatite matched fluoride for caries prevention over an 18-month randomised trial in adults¹, remineralised enamel across multiple trials in a 2024 meta-analysis², and reduced dentine sensitivity in a 2023 meta-analysis³. We use micro-hydroxyapatite, not nano. Larger particles, stronger human evidence, closer to the form your enamel already takes. We formulate on efficacy, not cost. ✓ 0% Fluoride · Sulphates · Parabens · Synthetic sweeteners · Artificial colours✓ Under 15 ingredients, all with purpose✓ Verified by Dr Cate. Australian made and owned✓ Vegan, Halal certified, family owned✓ Most customers with sensitivity report improvement, none report it worsening*✓ Hydroxyapatite made in Portugal under an ISO 9001:2015 certified system About Natural Mint Mild doesn't mean weaker. Every formula we make carries the same micro-hydroxyapatite. Natural Mint just delivers it without the sharp, cold hit — which makes it the one for sensitive mouths, for children, and for anyone who's quietly never enjoyed the burn of a strong mint. The most-reached-for tube in most households, usually by more than one person. What's the ritual Morning and evening. Two minutes, twice a day, alongside flossing. At night, spit and don't rinse. That's when the remineralising happens. Suitable for adults and kids. What's inside Natural Mint · Pump X2For the bathroom bench. One-handed, no mess. Natural Mint · TubeFor travel, the gym bag, or the second bathroom. Premium Toothbrush
