Here you’ll learn how to discover deep insights about your business's cash flow, marketing efforts and how to scale your bottom line rather than chase vanity metrics that lack context (ie: ROAS & MER) We’ll be tackling big concepts like: How to find your HERO PRODUCT…so you can scale your business with projectable stability & confidence. Understanding Cash Flow …so you can plan finances a year in advance. How to think about numbers…so you can understand performance with ease. How to use these insights to make decisions…so you can do what you need, when you need it. Course Curriculum: How to use PSM to scale your business, rather than the ego of your marketer Executional walkthrough, build your own PSM Calculator Real World Examples from my own business that I was able to 10x to $50k+ in 10 months How PSM Works & Why ROAS/MER Doesn't Step-By-Step "How To Guides" & a Profitable Scaling MarginCalculator to get started right away 2 Textbooks with nearly 100 pages of High level & deep dive lessons & Over 2 HOURs of Lecture & Discussion with some of the best marketers in the world