Alan M. RugmanCambridge University Press, 1/3/2005EAN 9780521842655, ISBN10: 0521842654Hardcover, 290 pages, 24.4 x 17 x 1.7 cmLanguage: EnglishAlthough many firms label themselves 'global', very few can back this up with truly global sales and operations. In The Regional Multinationals Alan Rugman examines first-hand data from multinationals and finds that most multinationals are strongly regional, with international operations in their home regions of North America, the US or Asia. Only a tiny proportion of the world's top 500 companies actually sell the same product and deliver the same services around the world. Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy. The Regional Multinationals is the essential resource for all academics and students in International Business, Organization and Strategic Management, as well as those with an interest in finding out how multinationals really work in practice and how future strategy must respond.List of figuresList of tablesAcknowledgments1. Introduction2. Regional multinationalsthe data3. Two regional strategy frameworks4. Regional and global strategies of multinational enterprises5. Retail multinationals6. Banking multinationals7. Pharmaceutical and chemical multinationals8. Automobile multinationals9. Profits of leading multinational enterprises10. Analysis of the regional and global strategies of large firms11. Regional multinationals and government policy12. Regional multinationalsthe new research agendaAppendix. The 500 companies with the triad percent sales, alphabetical, 2001Company notesCase referencesAcademic referencesAuthor indexGeneral index."Alan Rugman has unequivocably shown that most multinational enterprises operate at a regional rather than global level. Less hype and more accuracy regarding globalization can't be a bad thing." Paul W. Beamish, Director, Asian Management Institute, Ivey Business School, University of Western Ontario "a must-read for MNE executives, scolars of international management, and graduate students with their sights set on international business careers." Michael A. Hitt, Distinguished Professor, Texas A&M University "required reading for anyone interested in the evolving structure of the international economy or the strategy and organizational structure of international firms. Rugman's arguments and conclusions have novel and important implications for the strategic management of multinational firms, international business theory, economic governance and international business research." Stephen J. Kobrin, William Wurster Professor of Multinational Management, The Wharton School, University of Pennsylvania "As usual, Alan Rugman provides comprehensive data and thorough analysis to support a strong argument against conventional wisdom." Professor George S. Yip, London Business School, and author of Total Global Strategy "A must-read for academics, practitioners, and public policymakers who are looking for fresh ideas on the topic of globalization and global strategy." Joseph Cheng, Professor and Director, Center for International Business Education and Research (CIBER), University of Illinois at Urbana-Champaign
