What happens when a viral sports phrase collides with trademark law? Most entrepreneurs think trademarks are something you deal with later—after the business grows, after the brand takes off, and after success arrives. In The Trademark Blitz™, entrepreneur and trademark owner Deanna R. Slamans shares the real-world story behind filing one of the most talked-about trademarks in modern sports culture—and the lessons every business owner should know before launching a brand. When the phrase “Tush Push” exploded across football broadcasts, social media, and fan culture, millions of people knew the play. Almost no one realized the trademark for apparel was still available. So Deanna filed it. What followed was a real-world crash course in trademark law, media attention, cease-and-desist letters, and navigating the messy intersection of business, IP law, and public opinion. The story is real — and so is the strategy inside. Finally a playbook for entrepreneurs who want to protect their ideas before someone else runs with them. Inside The Trademark Blitz™, you’ll learn: • What trademarks actually protect (and what they don’t)• How to search for a name before investing in branding• The step-by-step process for filing with the USPTO• What happens after you file—and how to respond to Office Actions• How to handle oppositions, cease-and-desist letters, and copycats• When to file yourself—and when to bring in a trademark attorney Whether you're launching a product, building a brand, designing merchandise, or starting a company, understanding trademarks can mean the difference between owning your name… or losing it. Because in business—as in football—timing matters. And the smartest entrepreneurs don’t wait for permission. They run the play first. Perfect for:Entrepreneurs • Small business owners • Brand builders • Creators • Startup founders • Merchandise sellers • Designers
