Description Table of Contents Author Excerpts If you’re a fitness professional eager to expand your program offerings, a wellness coach who wants to help your patients become more active, or a personal trainer trying to attract new clients, walking can be your low-cost solution! Learn the techniques and coaching cues to turn a low-impact, easily accessible activity into a fun and challenging workout for clients of every age and ability.The Walking Solution will help you create innovative programs to engage individuals across the fitness spectrum. Introduce a program for inactive individuals to get moving, or challenge experienced clients with a new cross-training activity.In The Walking Solution, you will discover the four progressions of walking technique, how to increase intensity, and how to incorporate strength-building exercises to get the most out of every walk. Clear instructions and photos show the dynamic and static stretches that help to ensure safety and improve performance. Case studies describe unique and successful walking programs that you can customize for your own clients. You will also learn the key business strategies that allow you to increase revenue and reach new audiences to expand your clientele. You will also get access to customizable business development resources such as waivers and marketing plans.Transform lives using the simple and effective strategies in The Walking Solution and help all your clients experience improved mental and physical well-being. Get your clients—and your business—moving today!Earn continuing education credits/units! A continuing education exam that uses this book is also available. It may be purchased separately or as part of a package that includes both the book and exam. AudiencePersonal trainers, group exercise instructors, and other fitness professionals; activity directors; worksite wellness professionals; health coaches; parks and recreation professionals; school wellness directors; PE teachers; and community college instructors teaching walking or fitness activity courses. Part I. Why Walking?Chapter 1. The Power of WalkingChapter 2. Made for WalkingPart II. The New Way to WalkChapter 3. Intensify the PaceChapter 4. Coach Proper TechniquePart III. Walking WorkoutsChapter 5. Design Effective WorkoutsChapter 6. Stretch for Mobility and PerformanceChapter 7. Gain Strength for PowerPart IV. Enhance the ExperienceChapter 8. Ensure Comfort and SafetyChapter 9. Include AllPart V. The Business of WalkingChapter 10. Manage Your ClassesChapter 11. Promote Walking as a WorkoutChapter 12. Coach for Success Appendix A. Recommended Reading Appendix B. Health Questionnaires and Waivers Appendix C. Business Development Resources Lee Scott, BASc, MA, found a passion and purpose that drew her to the health and fitness industry more than 25 years ago. After teaching a variety of group fitness classes, she developed the WoW Power Walking program in 2002 and the Simple Secrets for a Great Walking Workout DVD-CD in 2006 as a way to engage people in a challenging and sustainable lifelong activity. She has coached thousands of walkers for fitness and marathons, and she has trained fitness professionals to lead walking workout programs of their own. Scott, an ACE-certified personal trainer, has shared her expertise at IDEA World Fitness and numerous times at American College of Sports Medicine’s Health & Fitness Summit. She has also worked for several years as a walking expert for a well-regarded specialty program for breast cancer survivors at Mount Sinai Hospital in Toronto. Scott has power walked more than 100 distance events, including a 50K ultramarathon and 32 full marathons. Her engaging presence and considerable knowledge of the latest research in exercise science have made her a popular expert for North American magazines, corporate workshops, fitness conferences, marathon and fitness expos, and television.Michele Stanten, a walking coach and ACE-certified group fitness instructor, is the author of Walk Your Way to Better Health and Walk Off Weight. She is the creator of the My Walking Coach website and numerous audio and online walking workouts, most recently Prevention magazine’s Walk Stronger video series. As the former fitness director of Prevention magazine, Stanten created a marathon walking program and coached thousands of readers across the country to walk full and half marathons. She has also created training programs for leading brands and organizations, including Avon and the American Council on Exercise. She has walked many distance events, including a three-day 60-mile charity walk, a full marathon, and many half marathons. She also works with organizers of running events from 5Ks to half marathons to make the events walker friendly. Stanten has been a member of the Every Body Walk! Collaborative since its inception in 2012 and serves on the coordinating committee. She is a past member of the American Council on Exercise’s board of directors. In addition to coaching clients, she has also presented walking workshops at the National Walking Summit and the American College of Sports Medicine’s Health & Fitness Summit. Michele’s work has appeared in numerous publications, including USA Today, Harvard Health publications, Real Simple, Prevention, Shape, and Weight Watchers. Her many media appearances include The Today Show, Good Morning America, The Dr. Oz Show, The Biggest Loser, CNN, and NPR. Protect your business with insuranceShort, quick steps are the key to moving fasterUsing hashtags to grow your business
