The Book + The Practice is where it begins. A book is something you finish. A practice is something you return to. The Book + The Practice was made for the people who don't want to walk away at the last page. It is a signed copy of Lessons In Creativity, surrounded by a small kit of considered objects designed at Rennie Lab. Each piece is designed to fit into a specific place in your week. The Limited Edition Calico Bag carries the work into your day. The Analog Journal holds your daily practice. The Manifesto Bookmark marks your place in the reading. The Desk Talker keeps a quiet set of goal-setting prompts in your eyeline. The I Am The Creator wristband sits as a daily reminder of what you are. Around the kit sits twelve months inside the 96%, the platform built for people doing this work alongside Ben. Once a month, Ben runs a live workshop on a single problem every creator runs into. The workshops move through getting stuck, shipping the work, handling feedback, managing the inner critic, pricing what you make, pitching what you do, and finishing what was started. Twelve dates are already on the calendar. Drop into the ones that matter and skip the ones that don't. Everything is recorded for the times you cannot be in the room. What is in The Practice. A signed copy of Lessons In Creativity.The 30 Day Creative Field Guide.Twelve months of Analog Substack, normally $96 USD a year.The Limited Edition Calico Bag.The Analog Journal, designed at Rennie Lab.The Manifesto Bookmark, made to hold your place.The Desk Talker, printed with goal-setting prompts.The I Am The Creator wristband.The Creative Manifesto Printable: Download and PrintTwelve months inside the 96%.Twelve live monthly workshops with Ben, attended at your own rhythm. About the 96%, where the work begins. The 96% started with one question Ben kept hearing from readers, friends, and people he had never met before they wrote to him. I feel creatively stuck. How do I rediscover my creative confidence? So he built a platform to answer it. He called it the 96%. Normally $96 a year, and free for everyone who picks up The Book + The Practice. Inside the 96% is the 30 Day Field Guide to Creative Confidence, the Creative Assessment Ben spent years building, and a running list of the world's best creators to follow when you need a jolt of inspiration. Access arrives in your inbox the moment you check out.
