Your aid to effectively identifying your organisation’s B2B customers There You Are (B2B) is a guided, structured session that helps teams build a shared understanding of their target customers across B2B environments, clarifying who they are, what they care about, and how they make decisions. How it works Run as a facilitated session (typically around 90 minutes) with marketing, sales, and leadership teams, an easy-to-follow facilitation guide means managers can confidently lead it without prior experience. The session takes participants through a structured process to: Identify and agree on key customer types and segments Understand the needs, motivations, and challenges of each Clarify how different stakeholders within organisations think and decide Build a shared, aligned view of who your customers really are By the end of the session, the team will have a clear, aligned, and well understood view of your customer base that underpins all future marketing decisions. What’s inside A structured, step-by-step guided session An easy-to-follow facilitation guide Practical tools to support customer definition and alignment Guidance focused on: Customer and stakeholder identification B2B audience segmentation Understanding needs and decision-making behaviour Building shared customer clarity across teams Why it works B2B marketing works when teams understand both who they are targeting and how those audiences make decisions across complex buying groups. This tool helps teams build that clarity together. Because everything starts with understanding exactly who you are building for. Perfect for B2B marketing and sales teams Go-to-market and strategy sessions Organisations clarifying or refining their customer base SESSION TIME: 95 minutes PARTICIPANTS: 3-9 OUTCOME: A selection of prioritised market segments for the organisation to target. Characterisation of specific buyer profiles within the identified segments. PRODUCT: An in-person, interactive meeting room tool designed for use on wall space, allowing teams to actively place, move, write and engage with ideas together. Packaging information:Size: packaging tube - height 1 metre; diameter 10cmAccessories: the board pack comes with an over-the shoulder tube bag for easy transport.
