Your aid to effectively identifying and targeting your organisation’s customers (B2C) There You Are (B2C) is a guided, structured session that helps teams develop clearer, more compelling B2C marketing by focusing on how a brand is discovered, understood, and emotionally connected to by consumers. It turns audience insight into messaging and campaigns that feel relevant, timely, and human. How it works Run as a facilitated session (typically around 2 hours) with marketing or cross-functional teams, an easy-to-follow facilitation guide means managers can confidently lead it without prior experience. The session takes participants through a structured process: Define what will make your brand feel immediately relevant to your audience Identify key emotional and practical triggers that drive attention and engagement Shape messaging that aligns with real consumer behaviour and decision-making By the end of the session, the team will have a clear, aligned, and well understood brand statement that can guide all future marketing and communication. What’s inside A structured, step-by-step guided session An easy-to-follow facilitation guide Practical tools to support brand identification and understanding Guidance focused on: Defining what the organisation’s brand stands for in the market Clarifying how it should be perceived by consumers and customers Aligning on core brand messaging and positioning Translating brand understanding into consistent external expression across campaigns and communications Why it works B2C marketing succeeds when it connects quickly and meaningfully with how people actually think, feel, and decide. This tool helps teams move beyond broad messaging to messaging that feels relevant the moment a consumer encounters it, improving clarity, resonance, and impact. Because the best marketing doesn’t interrupt people. It meets them where they are. Perfect for B2C marketing teams and brand managers Campaign planning sessions Creative and communications teams Agencies working on consumer brands SESSION TIME: 2 hours 15 minutes PARTICIPANTS: 3-12 OUTCOME: A selection of prioritised market segments. Description of specific customer profiles within the identified segments. PRODUCT: An in-person, interactive meeting room tool designed for use on wall space, allowing teams to actively place, move, write and engage with ideas together. Packaging information:Size: packaging tube - height 1 metre; diameter 10cmAccessories: the board pack comes with an over-the shoulder tube bag for easy transport.
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