Thinking in Services : Encoding and Expressing Strategy through Design

Basheer Graphics Verified independent store

→

We think we know services - not a day goes by without using them - until we have to design them. It is then that their realities confront us, teasing us sometimes. While services h ave always been 'designed', the qualities of their designs are more important than ever, given how much more we depend on them. Thus the need for deepening our understanding of what services are, what they can be, and why they fail - often in unexpected ways. This book reveals the surprising design of services - their internal structure or 'DNA' - through simple diagrams. It introduces a language and format for describing the concept of a service with clarity and depth. And, it provides the principles for implementing strategy through design. Format Paperback | 296 pages Dimensions 175 x 230 x 20.32mm | 589.67g Publication date 25 Dec 2018 Publisher BIS Publishers B.V. Publication City/Country Amsterdam, Netherlands Language English Illustrations note colour photographs and illustrations throughout ISBN10 906369489X ISBN13 9789063694890 Show more