TikTok Boom

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Discover the phenomenon that is TikTok with TikTok Boom by Chris Stokel-Walker. Published in 2021, this compelling 288-page book delves into the meteoric rise of TikTok, exploring how it has become the world's biggest app in just a few short years. Stokel-Walker offers a gripping analysis that reads like a thriller, making it a unique addition to the business analysis genre. With insights from notable figures such as Azeem Azhar, who describes it as "rare for a business analysis to read like a thriller," and Damian Collins, who emphasizes its importance in understanding TikTok's impact, this book is essential for anyone interested in social media dynamics. David Craig, Professor at USC Annenberg, calls it a "must-read" for students, scholars, and policymakers alike. Uncover the secrets behind TikTok's success and its influence on the digital landscape with TikTok Boom. Show more