This concentrated, plastic-free shampoo bar is made for blonde, silver, grey, and highlighted hair that needs brightening. The Electra Toning Shampoo Bar lathers up rich and cleansing, with natural violet pigments that neutralize brassy yellow tones on contact. Shea butter and sweet almond oil nourish and strengthen each strand. The result: hair that looks refreshed, vibrant, and not stripped. Naturally scented with a bright, slightly sweet floral-citrus aroma. Made of: Fully biodegradable. Sulfate-free and pH-balanced to protect the skin barrier. Created with intention: Vegan & cruelty-free · Safe for color-treated hair · pH balanced · Free of silicones, sulfates, parabens & phthalates · Made with organic, fair trade, and naturally-derived ingredients. Made for: Anyone with blonde, silver, grey, or highlighted hair who wants to keep brassiness in check and skip the plastic bottle. Effective enough to replace your liquid purple shampoo, gentle enough to use regularly. Pairs beautifully with a Bamboo Soap Dish to keep it lasting as long as possible. More from Sudz Cauldron: Product Best For Helix Clarifying Shampoo Bar Oily or normal hair Clementine Moisturizing Shampoo Bar Curly, coily & wavy hair Nova Soothing Shampoo Bar Dry & sensitive scalp Haven Curl Defining Conditioner Bar Curly & coily hair Ember Conditioner Bar Detangle & hydrate dry ends Solstice Toning Conditioner Bar Brass control & softness Travel Case for Shampoo & Conditioner Bar On-the-go storage