A certified natural toothpaste with traditional peppermint flavour. Ideal for sensitive teeth and gums, and suitable for all the family. Excellent cleaning properties. Suitable for people with bleeding gums. Fluoride-free and SLS-free.DirectionsBrush teeth and gums carefully morning and evening and preferably after each meal.IngredientsCALCIUM CARBONATE (DENTAL GRADE CHALK), GLYCERIN** (VEGETABLE DERIVED), AQUA (PURE WATER), BETAINE (NATURAL PLANT EXTRACT), XANTHAN GUM (CORN STARCH GUM), ALOE BARBADENSIS (ALOE VERA) LEAF JUICE POWDER*, AROMA [MENTHA PIPERITA (PEPPERMINT) OIL*^, COMMIPHORA MYRRHA (MYRRH) OIL^], OLEA EUROPAEA (OLIVE) LEAF EXTRACT, LIMONENE, LINALOOL. *INGREDIENT FROM ORGANIC FARMING, **MADE USING ORGANIC INGREDIENTS ^FAIRLY TRADED. ECOCERT NATURAL - 100% OF THE TOTAL INGREDIENTS ARE FROM NATURAL ORIGIN; 34% OF THE TOTAL INGREDIENTS ARE FROM ORGANIC FARMINGAllergen InformationVegetarian,Vegan,Certified Vegan,Kosher,Halal,Hypoallergenic,Dairy Free,Lactose Free,Egg Free,Lectins Free,Wheat Free,Soya Free,Nut Free,Yeast Free,Preservative Free,Sweet Free,Sugar Free,Artificial Flavours Free,Paraben Free,Alcohol Free,GM Free,No Added Sugar