Getting kids to brush their teeth just got a whole lot easier. This mild strawberry toothpaste with a hint of bubblegum is NZ-made, comes in a reusable glass jar, and has zero spicy aftertaste — so kids actually enjoy brushing!Why you'll love it: Mild strawberry & bubblegum flavour — no spicy aftertaste kids hate 1000ppm fluoride — dentally approved for adults and children Gentle foaming action, 180 brushes per jar Plastic-free glass jar — NZ made How to use: Using a clean dry spatula, apply a pea-sized dab to your toothbrush, then brush for two minutes and spit. Use morning and night. Children under 6: use a smear and brush with adult supervision. Self-preserving — close the lid after use and store out of reach of children and pets.Ingredients: Calcium carbonate, xylitol, glycerin, water, sodium bicarbonate, coconut oil, flavour oil, sodium lauroyl sarcosinate, guar gum, xanthan gum, menthol, monk fruit extract; contains 1000ppm fluoride as sodium monofluorophosphate.