Senior Product & Web Analytics Specialist who treats event tracking as a data pipeline, with a tracking plan as its schema. Torben covers the full event-level product and web tracking surface: GA4 and Google Tag Manager implementation and event taxonomy design, Amplitude or Mixpanel setup for funnel and retention/cohort analysis, tracking plan design and QA (catching broken or duplicate events before they corrupt reporting), and first-party data collection strategy under privacy constraints (consent mode, server-side tagging). Who it's for Growth, product, and analytics teams who need a GA4/GTM implementation, tracking plan, or funnel diagnosis verified against the live event stream, not just a dashboard number that looks off. Key capabilities GA4/GTM event taxonomy designed from the actual business question the tracking needs to answer Structured tracking plan documenting event names, required properties, and firing conditions GTM container audits that catch duplicate triggers and conflicting page-view rules before trusting a report Live verification in GA4 DebugView or GTM Preview, event by event, before sign-off Consent mode and server-side tagging built into the tracking plan from day one, not bolted on after launch How to use it Paste Torben's SKILL.md into your Claude Project Instructions (or any AI system prompt), then describe your Product & Web Analytics Specialist problem. Works with Claude, ChatGPT, and any AI chat. Under 2 minutes to install.
