#1 Setting Powder Brand in the US*.Talc-Free Formula.16HR Ultra-Blurring Wear. The cult-favorite Translucent Loose Setting Powder, now talc-free with ultra-blurring power. Instantly blur the look of pores, fine lines and imperfections while extending makeup wear up to 16 hours, with our Ultra-Blur Loose Setting Powder. Infused with Hyaluronic Acid to deliver hydrating, all-day comfort, while controlling shine with a natural finish. Hydrating Hyaluronic Acid provides all-day comfort on all skin types, even dry skin! Key Claims: Blurs texture, fine lines and imperfections Clinically proven to improve skin barrier* Clinically proven to help hydrate skin all day* 100% said it's the key to long-lasting makeup** 97% said it controls the look of shine** 99% said it feels comfortable** Translucent, Honey, Medium Deep: Sets Makeup for 16HRs Helps hydrate and blur skin 24-hour shine control Talc Free For normal to dry skin Rose: Peachy pink pigments brighten and color correct Sets Makeup for 16HRs Helps hydrate and blur skin 24-hour shine control Talc Free For normal to dry skin Mint: Instantly color corrects redness Sets Makeup for 16HRs Helps hydrate and Blurs skin 24-hour shine control Talc Free For normal to dry skin *Clinical study of 30 panelists at independent laboratory after foundation application**Based on 3-day consumer testing with 71 women using Translucent Loose Setting Powder Ultra-Blur Five Shades for Virtually All Skintones • Translucent: Perfect for Fair to Medium Skin Tones.• Translucent Honey: Sets medium skin tones with olive and golden undertones.• Translucent Medium Deep: Ideal for medium-deep to deep skin tones.• Tone-Up Rose: Ideal for light to medium skin tones.• Mint: Color corrects redness for fair to medium skin-tones Key Ingredients •Silica Powders: Instantly create soft-focus effect on fine lines, pores, and imperfections •Amino Acids: Skin-compatible composition for undetectable, longwear benefits. •Hyaluronic Acid: Makes the powder comfortable for all skin types, even dry skin • Ultra, Finely-milled Texture: Becomes one with skin, without emphasizing texture, imperfections, or dry patches • Fragrance free. Does not clog pores. Dermatologist-tested. Non-comedogenic. *Source: Circana, LLC, US Prestige Beauty Total Department/Specialty, Makeup Setting Powder by Brand, Makeup Form: Loose Powder and Pressed Powder Compact Combined, Dollar and Unit Sales, January – December 2024 **Based on 3-day consumer testing with 71 women using Translucent Loose Setting Powder Ultra-Blur