NEW Sulphate-free formula! Treatment Shampoo is concentrated with panthenol to strengthen the hair's elasticity (the ability for the hair to stretch without breaking). Gently Cleanses and Strengthens. NEW Sulphate-Free formula keeps curls strong and healthy! Rebuilds and restores chemically damaged hair. Fortified with Panthenol to strengthen the hair's elasticity, preventing breakage. Can be used frequently to ensure clean scalp, healthy, strong, and full hair. » Water-Based | » Silicone Free | » pH Balanced Directions Gently massage shampoo into wet hair from roots to ends. Allow to saturate the root area. Lather and rinse thoroughly. Repeat if necessary. Rinse thoroughly and repeat if necessary. Here's why you'll love it: New Sulphate-Free Formula! - Softens and repairs hair Will dramatically improve the condition of the hair Deepens the ‘s’ formation of weak curls
