As guest Editor Elliot Moody, Director and Founder of The Brand Identity states in the opening Editors Letter: There would be no branding without typography. And without typography, there would be no branding. This is what TYPEONE Magazine Issue 05 is all about. Typography is crucial to a brand’s presence and identity, the two cannot live without one another. The two are completely interconnected. This issue, through The Brand Identity’s x TYPE01’s incredible team of writers, delves into the connections between branding and typography that haven’t been explored in great detail before, or perhaps doesn’t get the attention they should, or simply aren’y fully understood—to us at least. TYPEONE has ventured into the future, investigating branding for cryptocurrency, cannabis, psilocybin, and NFTs whilst also venturing into culture, exploring the use of languages and scripts unfamiliar to the western world. They had asked type designers about what it actually takes to launch a typeface commercially, and asked design studios of various shapes and sizes about the prices of branding yourself. And in more ways than one, they tried to discover how custom typefaces actually work.
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