Census counts produced from the 2011 Census of Population are now available at Output Area level and Postcode Sector and District levels to assist in a wide range of business planning and analysis functions. Read our full article on how the Census is collected and how you can use the counts to improve your planning and business performance > Census Counts Overview 183 individual census variables across 16 themes including: Age Structure Car or van availability Communal establishment residents Dwellings, household spaces and accommodation type Economic activity Ethnic group Health and provision of unpaid care Household composition Industry Lone parent households with dependent children Marital and civil partnership status NS-SeC Occupation Qualifications and students Tenure Usual resident population Download a full field list here > Available at various geographic levels including: Over 230,000 Output Areas averaging 119 households per Output Area (Download Sample) Over 9,000 Postcode Sectors averaging 2,990 households per Postcode Sector (Download Sample) Over 2,700 Postcode Districts averaging 9,910 households per Postcode District (Download Sample) Other geographies available upon request. National Coverage (England, Scotland, Wales & Northern Ireland) Supplied in Excel (*.xlsx format) Available with latest boundary files for Geographic Information System (GIS) applications. Available for individual UK Postcode Areas > Data License Please refer to our full terms and conditions of sale when checking out but key points of use of the data are as follows: Upon completing your purchase you will be given a link to allow you to download your data immediately The license is for unlimited use of the data within a single legal entity (one company) or personal use for one individual. The licence fees is an annual recurring fee and in the case of Postcode based products, includes all updates to the data that are released within the year (up to 4). You may cancel the licence at any time at which point all data must be removed/ deleted from your systems. Perfect For: Locating your ideal customers/ audience. Calculating the size of your potential market and, as a result, your sales potential. Targeting advertising and marketing activity to appropriate audiences. Estimating leaflet volumes for Door to Door campaigns. Assessing retail catchment area potential Balancing sales territories by sales potential and establishing appropriate sales targets. Sizing balanced and equitable franchise areas
