Why Peg Paste? Your enamel is 97% hydroxyapatite. Peg Paste is made from that same mineral. Most toothpaste cleans the surface and stops there. Hydroxyapatite goes further, filling the microscopic gaps worn enamel leaves behind. Backed by clinical studies In human research, hydroxyapatite matched fluoride for caries prevention over an 18-month randomised trial in adults,¹ remineralised enamel in a 2024 meta-analysis,² and reduced dentine sensitivity in a 2023 meta-analysis.³ Micro-hydroxyapatite, not nano. Stronger human evidence, closer to the form your enamel already takes. ✓ No fluoride, sulphates, parabens, synthetic sweeteners or artificial colours✓ Under 15 ingredients, all with purpose✓ Verified by Dr Cate, and Australian made and owned✓ Vegan, halal-certified, family owned✓ Most customers with sensitivity report improvement, and none report it worsening*✓ Made in Portugal under an ISO 9001:2015-certified system What's the ritual Morning → Intense Mint or Natural MintEvening → Sacred Clove or Enamel Shield+ Two minutes, twice a day. At night, spit and don't rinse. What's inside Four formulas, four jobs. Not four flavours of the same paste. Intense Mint · Pump - Bold, sharp, cooling. For mornings.Natural Mint · Pump - Gentle and mildly cool. The everyday clean.Sacred Clove · Pump - Warm and herbal, with clove oil and miswak.Enamel Shield+ · Tube - Maximum strength, mild mint. Built for overnight use. Morning and night, covered.
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