Ultra Foundation is a silicone-based, high-performance foundation that delivers flawless coverage with a natural, skin-like finish loved by professionals and everyday users alike. Renowned for its exceptional performance, Ultra Foundation has earned its place as a professional and consumer favourite. The award-winning formula delivers flawless coverage with a 'like-your-skin-only-better finish. It was an instant pro must-have, thanks to its cutting-edge that met the rigorous demands of HD technology. Professionals love its versatility across all mediums, while everyone loves its weightless feel and flawless finish. Globally, it’s regarded as one of the beauty industry’s iconic foundations. Ultra Foundation delivers medium-to-full radiant coverage with a youthful, natural dewy finish that looks like your skin—only better. Its soft-focus, optical-blurring technology creates the illusion of smoother, more even skin by minimizing the appearance of pores, fine lines, and imperfections. The formula also helps correct skin tone by neutralizing redness. And with primer built right in, it streamlines your routine while ensuring a flawless, long-lasting finish. Ultra Foundation’s long-lasting, buildable coverage complements an inclusive range of skin tones and types, making it ideal for both everyday wear and professional use. Renowned for its flexibility and stay-true color, it resists fading and wears beautifully for up to 24 hours. Its exceptional durability, adaptability, and seamless finish have made it a favorite of makeup artists and beauty enthusiasts alike. Vegan and cruelty free, Ultra Foundation is suitable for all ages, skin tones, and skin types. It epitomizes inclusive beauty with shades ranging from the purest white to the deepest brown, and performs beautifully on mature, sensitive, or troubled skin. No wonder Allure named it one of the best foundations for mature skin. But its appeal is ageless - just ask Sophie Turner, who told InStyle.com that Ultra Foundation will always have a place on her vanity. Why? Because she really likes it. Ultra Foundation is available in smaller, unbreakable packaging designed for makeup artists that’s also perfect for travel. Click here to explore Ultra Foundation PRO and its 8 unique adjusters. SAFE BEAUTY INGREDIENT ALERT Like many other safe and effective ingredients, silicones and their derivatives have been unfairly misrepresented as harmful to the skin. In reality, they pose no risk and do not contribute to irritation or skin concerns. Learn more about silicones and their proven safety in our Safe Beauty section. SAFE BEAUTY SPF ALERT There’s no SPF in Ultra Foundation or any FACE atelier products because it simply doesn’t work. Only products specifically formulated and approved as sunscreens provide reliable protection from the sun’s harmful rays. Even if SPF in makeup were effective, several factors limit its performance:1. Makeup is applied in thin layers that would make it unable to deliver even limited SPF protection.2. Blending can create uneven coverage, leaving some areas exposed.3. Sunscreen must be reapplied every two hours - typically only only lip products are reapplied frequently. To be safe, always use a broad-spectrum sunscreen with at least SPF 30 and apply it exactly as directed. Learn more about SPF in our Safe Beauty section.
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