Product Overview The Iconic London Underglaze Grippy Primer is a PDRN-infused, bouncy water-gel primer that instantly glazes the skin and locks makeup in place for up to 12 hours. Powered by an innovative glaze-to-grip technology, it delivers a dewy, glass-skin finish while acting like a magnet to hold makeup in place — reducing creasing, fading and patchiness without being sticky, heavy or pilling. A makeup-skincare hybrid that doesn't just prime; it helps to smooth, hydrate and rejuvenate the skin's appearance for a budge-proof, flawless finish. Key Benefits 12-Hour Power Grip: Provides a lightweight yet powerful grip that locks makeup in place for up to 12 hours — without being sticky, heavy or pilling. Instant Glaze: Delivers a dewy, glass-skin finish without any oily or greasy feeling. Bouncy Water-Gel Texture: Creates a smooth, plump base for makeup and leaves skin feeling hydrated and refreshed. Budge-Proof Makeup: Helps combat creasing, fading and sliding for a longwear, flawless finish. Makeup-Skincare Hybrid: Improves makeup application, finish and wear while simultaneously helping to smooth, hydrate and rejuvenate the skin's appearance. Ingredients & Benefits Plant-Derived PDRN: A next-generation skin-rejuvenating ingredient renowned for its ability to help visibly improve the skin's appearance. Hyaluronic Acid: Hydrates and plumps the appearance of the skin for a dewy, refreshed look. Niacinamide: Helps to refine and smooth skin texture for a more even, perfected base. How to Apply Shake, drip, and grip. Apply a few drops of the Underglaze Grippy Primer and blend into the skin with fingertips. Wait 60 seconds for the primer to activate and the glaze-to-grip technology to take hold, then apply makeup as usual. Suitable for all skin tones.
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