Breakthrough dry shampoo removes up to 95%* of oil for a shampoo-grade clean - no white cast, no clumping, no buildup WHY IT’S WOW: Powered by real cleansing tech Best dry shampoo for dark hair, color-treated hair Non-dulling, less whitening, no gritty texture Leaves color light, bright and glossy again Helps normalize excess sebum production Deodorizing formula helps prevent odor absorption Most dry shampoos sit on top of oil, forming clumps and a gritty texture. Insta-WOW dry shampoo spray contains a shampoo-grade cleanser that actually dissolves oil into micro-droplets (just like a real shampoo), while ultra-fine, high-performance starches absorb it and give it a slip factor which makes it possible to brush it off the hair. Oil and grime disappear, leaving hair clean. These starches do double duty: ➤ Maximum absorption to soak up oil, sweat, and buildup ➤ Built-in slip so oil slides off effortlessly with a brush
