Pure Up.Lift Volume Shampoo conditions and thickens fine or flat hair, up-lifting volume to improve manageability and fullness. Infused with Pure's Organic Certified Complex™ and Buriti Oil to increase volume, adding fullness and shine. Benefits: Makes fine hair come alive. High in beta-carotene for shiny, thick hair and healthy scalp. Intense hair nutrition, softness and shine. Lifts fine hair up and fills it out, hair looks fuller and feels thicker. Key Ingredients: ORGANIC TURMERIC OILOrganic turmeric oil, with its powerful antioxidant and anti-inflammatory properties, helps protect the scalp and hair from environmental damage while soothing irritation. ORGANIC BURITI OILBuriti Oil is high in Omega 6 which acts as a natural silicone replacement promoting intense hair nutrition, softness and shine. ORGANIC SUNFLOWER OILSunflower Oil is light and easily penetrates deep into the hair shaft and scalp.