A great shave starts well before the blade touches the skin. Urth's Shave Formula is a botanically enriched shaving cream that softens and lifts facial hair, creates a protective cushion between the skin and the razor, and keeps the skin nourished throughout the shave. Green Tea and Ginseng deliver antioxidant support and help energize the skin, while Chamomile and Safflower Seed Oil soothe and condition as you go. Tea Tree Oil adds a naturally antibacterial, clarifying element to keep pores clear, and Menthol and Camphor provide an invigorating cooling sensation with every use. Works with or without a shave brush, and suitable for all skin types. Vegan, cruelty-free, and formulated without parabens or pore-clogging ingredients. Who's It For Ideal for anyone who wet shaves regularly, particularly those prone to razor burn, ingrown hairs, nicks, or post-shave irritation. Suitable for all skin types including sensitive. Works equally well for a quick daily shave or a more considered shave ritual with a brush. Key Benefits Softens and lifts facial hair - Coconut Acid and Stearic Acid combine to condition and soften the beard, lifting hair away from the skin for a closer, more comfortable shave with less drag on the blade. Protective cushion between skin and razor - The cream builds a rich, stable lather that acts as a buffer between your face and the blade, reducing the risk of nicks, cuts, and irritation. Soothes and protects during the shave - Chamomile Extract and Safflower Seed Oil keep the skin calm and conditioned while the blade passes, supporting a more comfortable shave from start to finish. Clarifying and antibacterial - Tea Tree Oil helps keep pores clear and adds a naturally antibacterial element to the shave, supporting a cleaner, clearer complexion over time. Invigorating sensory experience - Menthol, Camphor, and Spearmint Oil deliver a fresh, cooling sensation on the skin that makes the shave feel as good as it performs. Leaves skin soft and refreshed - Glycerin and Green Tea Extract hydrate and nourish throughout, so skin feels comfortable and smooth after rinsing - not stripped or tight. Key Ingredients Green Tea Leaf Extract (Camellia Oleifera) - Rich in antioxidants and polyphenols that help protect the skin during shaving. Calms inflammation and supports a clearer, healthier-looking complexion. Ginseng Root Extract (Panax) - An adaptogenic botanical that helps energize and revitalize the skin. Supports improved circulation and a more even, refreshed complexion after shaving. Chamomile Extract (Chamomilla Recutita) - A well-established anti-inflammatory that soothes the skin during the shave and helps reduce visible redness and irritation in the post-shave window. Tea Tree Leaf Oil (Melaleuca Alternifolia) - Naturally antibacterial and clarifying. Helps address blemishes and keep pores clear, adding a skincare dimension to the shave step. Safflower Seed Oil (Carthamus Tinctorius) - A lightweight conditioning oil that nourishes the skin without clogging pores, helping maintain moisture levels throughout the shave. Menthol and Camphor - Provide a cooling, invigorating sensation on contact that refreshes the skin and contributes to the distinctive sensory experience of the Urth shave. How To Use Start with a slightly damp face - the cream performs best on skin that has a little warmth and moisture. Apply an even layer using your fingertips or a shave brush and work into a rich lather. Leave on the beard for at least 30 seconds to soften the hair, then massage again to reinvigorate the lather before shaving. Shave with a sharp, clean blade, rinsing frequently between stA great shave starts well before the blade touches the skin. Why MASC Recommends This The Urth Shave Formula brings real skincare thinking to the shave step - not just lubrication, but active botanical ingredients that protect, condition, and clarify the skin while you shave. The lather is rich and stable, the sensory experience is genuinely enjoyable, and the results speak for themselves: a closer shave with noticeably less irritation. Paired with the Post Shave Elixir, it makes for one of the most complete wet shave routines we carry.
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