"Vernor's Ginger Ale" by Keith Wunderlich Vernor's Ginger Ale has sparkling fizz, a unique taste, and history that goes back before Coca-Cola, Pepsi, Hires, or Moxie, Upon returning from the Civil War in 1866, James Vernor opened a pharmacy in Detroit. He also opened a barrel of ginger ale extract he had created before the war. He discovered four years of aging had mellowed the taste to perfection. A new "deliciously different" flavor had been created, and Vernor's Ginger Ale was born. From a small drugstore in Detroit to a product enjoyed across America and Canada, Vernor's is a success Story. Vernor's is the story of a small back-room product turned into a highly successful brand. At over 140 years old, Vernor's is America's oldest continuously produced soft drink. The Vernor's Ginger Ale book takes readers on a journey from pharmacy to factory, from entrepreneur to franchised corporation. Softcover: 128 pages
