Video Ads EssentialsObjectives: This course provides a step-by-step guide on how to develop a Video Advertising campaign for your business. Completing this course will confer 2 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology. Unit Contents: 1. Video Ads BasicsIn this topic you will cover: 1. Video Ads1.1 What are Video Ads?1.2 Why you should use Video Ads for your Business?1.3 What types of Video Ads are available nowadays?1.4 What Types of Video you can create?1.5 Creating your Video with the Right Tools1.6 The Right Place to Outsource the Creation of Your Video1.7 What to Look for in a Good Video Ad Network?1.8 Top Video Ad Networks1.9 Other Video Ad Networks to consider1.10 Setting up a Video Ad Campaign with YouTube1.11 Twitter Ad Campaign1.12 Facebook Ad Campaign1.13 Instagram Ad Campaign1.14 Competitive Advertising1.15 Advanced Video Marketing Strategies for Social Media1.16 Top YouTube Video Ads and what to Learn from Them1.17 Do's to apply1.18 Don’ts to avoid1.19 Other Premium tools and Services to consider1.20 Case Studies