A clever homage to Jamie Genevieve's name, VIEVE means full of life. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence with products that are powerful, bold, versatile and easy to use. An essential for Jamie herself, the Modern Bronzer is set to transform any face flattering, lifting and adding healthy glow in seconds. A multi-tasking formula that's deserving of a space in all make up kits, you can use this to give a subtle wash of warmth or a fully sculpted, chiselled look the power is in your hands.Deliciously silky, VIEVEs Modern Bronzer effortlessly glides onto skin for a bronzed, lifted look. Coupled with a dash of barely-there shimmer, the buttery formula instantly lends a natural, lit-from-within glow that'll have people asking if you just hopped off the plane from Spain. (We wish).Expertly blendable and buildable, use a full and fluffy brush to give barely-there warmth, or apply with tightly packed bristles for precise sculpting and definition. Ideal for shaping and contouring (or simply for adding a healthy flush!), this versatile formula comes packaged in a sleek, elegant case and is completely vegan and cruelty-free. Plus, it sits beautifully over make up and never looks cakey, coming in four flexible shades to instantly elevate your complexion. Choose between Light (with a hint of pink to flatter fairer skin tones), Medium (with warming tones for medium skin tones), Tan (with terracotta undertones to add depth to deeper skin tones) or Deep (calling on slight purple tones to give dimension to dark skin tones).Apply wherever the sun naturally touches the face: nose, cheeks, chin and forehead.Top Tip: Get cheeky! Sculpt high cheekbones by sweeping bronzer into the hollows of the cheeks and just under the jawline.
