The Influence of Colour on Emotion, Cognitive Process and Creativity In BRAINPOWER we explore the biological and psychological relationship between colour, the brain, and creativity. By affecting mood, memory, and mental state, colour profoundly influences and shapes how we think, feel, and create. In 2026 colour transcends its traditional role into an even more powerful tool for emotional connection and well-being. This shift towards emotionally driven colour palettes speaks to a world craving comfort, unity, and empowerment. Colour now nurtures us on a deeper level, transforming spaces, packaging and products into experiences that connect, uplift, and reflect our shared human journey in a profound way. VIEWPOINT COLOUR reflects current and future market conditions with an approach that aims to balance the informative and insightful with the inspirational and innovative. We carefully analyse consumer behaviour, socio-economic developments, cultural trends, and lifestyle; we put colour and design into perspective, confirm emerging directions, monitor, and reconfirm maturing ideas to arrive at sound conclusions and colour and design strategies for decision-makers in the fields of textiles, fashion, beauty, graphics, architecture, interior and industrial design. Features Softcover seasonal colour futures book highlighting critical colour direction across design. Detachable printed colour cards for each of the 6 featured trend themes. Colours Macro global perspective highlights critical colour happenings across all areas of design. Key trend themes supported by palette story, colour harmonies, material direction and visual imagery. A macro approach to key colour stories, focusing on both short and long term. Essential colour messages including action points, seasonal statements, colour direction and emotional drivers. Emerging colour stories resulting from the use of new influences, processes and materials. An in-depth look into PANTONE 17-1230, the PANTONE Colour of the Year 2025. Designer / Artist Spotlight. City Colourscapes highlighting perspectives in global colour taste. All colour information displayed using the PANTONE Colour language. Application Macro and local views on key colour stories provides perspective for sound colour decisions Short- and long-term colour direction allows you to select your colours based on your planning cycle Actionable colour intelligence from global colour trend experts gives you confidence to make critical colour choices Contributions by artists and designers around the globe expose a global perspective to colour Lifestyle colour approach streamlines the colour planning process Enables you to begin your colour planning with the PANTONE FASHION, HOME + INTERIORS colour language
