Keep blonde, silver, grey, and highlighted hair looking bright and refreshed with Alcôve Violet Shampoo. This colour-correcting formula helps neutralize unwanted yellow and brassy tones while enhancing the vibrancy of light hair shades. Whether your hair is naturally blonde or colour-treated, it helps maintain a cooler, brighter, and more radiant appearance between salon visits. More than a toning shampoo, this nourishing formula helps moisturize and strengthen hair while gently cleansing. Suitable for all hair types, it leaves hair feeling soft, healthy, and manageable while helping preserve the beauty of your colour. Key Benefits Helps neutralize yellow and brassy tones Enhances the brightness of blonde, silver, and highlighted hair Moisturizes and nourishes hair Helps strengthen and improve manageability Leaves hair soft, smooth, and radiant Suitable for natural and colour-treated hair