Viral is a novel that explores the tragedy,transience, and absurdity of modern life through the story of Ned and Alice, internet entrepreneurs who launch a social media start-up, The Thing Factory. Ned is unhappy with his increasing lack of control and launches a new app that disrupts Berlin's underbelly. The novel satirizes the social media age and explores power and control, the lengths people will go to acquire them, and what is at stake when personality and sex are tradable commodities. Format: Hardback Length: 368 pages Publication date: 17 September 2020 Publisher: Quercus Publishing Clever and compelling, Luke Jennings' Viral is a vicious delight. Sam Byers, Nobody else could capture the tragedy, transience, and absurdity of modern life quite like this. Andrew McMillan, Meet Ned and Alice: internet entrepreneurs with a delightfully demagnetized moral compass. In Berlin, their combined talents have brought social media start-up, The Thing Factory, to the verge of lucrative success. But Ned, a businessman with a history of shady dealings, is unhappy at his increasing lack of control in the company. When he launches a new app designed to Uberize the escort industry, he finds himself treading in murky waters, having disturbed the fabric of Berlin's underbelly. As his anxieties become harder to ignore, Alice's ambitions are meanwhile tempting her to jettison her own principles for a turn at the wheel. Both a satire on the social media age and a fast-paced suspense novel, Viral is a nimble commentary on power and control, the lengths people will go to acquire both, and what is at stake when personality and sex are tradable commodities. Weight: 468g Dimension: 145 x 224 x 37 (mm) ISBN-13: 9781529401950
