There is no doubt that almost every one of us has witnessed a case of a viral video phenomenon first hand. There have been numerous ads from the cats playing a piano to the latest ads on Cars all of which have attained the viral status. We also know that there is great potential in having content that is viewed by an astonishing number of people and even better if those people are interested in your content. It is important to note that video is not the only content that has the potential to go viral; in the recent past there have been quite a number of forum comments, blog posts, images, and infographics that have reached that acclaimed status of viral. Any marketer that is worth his salt has some sense of understanding of the potential that lies in marketing via the internet. However, comprehending that and coming up with content that disseminates like wild fire are two separate things - the latter being a tad bit of a challenging feat. The underlying principle here is that for content to go viral it is completely dependent on having a large number of people who have a similar emotional reaction to that content that you have shared. There have been a number of skeptical marketers that have categorically proclaimed that is virtually impossible to come up with content that will go viral and the characteristic of being viral is not a product that is independent but it is more of an effect. This means that there can be a viral reaction to a given post be it a blog post or an image but the content in itself does not have the attribute of being viral.
